The end results are not usually favorable if every department of an organization is highly specialized and professionalized. There is constant squabbling and blame shifting in these types of organizational set up especially if goals are not met. The departments that suffer the most are the marketing and sales department that don’t see eye to eye most of the time over quality and quantity. While marketing asserts that sales is not following the leads that they have painstakingly provided and is therefore wasting their time, sales on the other hand who have punctually chased leads to close the transaction claims that marketing is providing too many leads that simply makes it hard for them to succeed. Lack of communication is apparently hampering each of these departments progress resulting in an unresolved situation.
And this is because the strategies of sales and marketing are different. When it comes to marketing, their aim is to get as many leads as possible, providing interesting messages so that customers will respond with interest. But, to turn all of these leads to sales stability when the leads are taken from exploratory stages and which are not really quality leads or if they do not seek the help of the sales department, then they will still not attain any favorable results from this.
When proper communication is authorized causing specialty compromises, then marketing would have to let go to come up with as many leads that they could think of, but instead be fully apprised of what the sale force means by “qualified lead”. And on their part, the sales department would understand the mission of marketing or what it is trying to accomplish.
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So, if one of your departments is thinking out of the box and the other is thinking within the box then you can fully understand the behavior or potential buyers which should also be shared among department. Imagine how cooperating entities can now work smoothly. So the sales movement is helped by marketing collateral material when applied to every stage of the sales funnel.
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So instead of leads falling away because they are simply not followed, methods are instead found to address all leads so they are not wasted or it increases the minimal average cost per lead by industry. Therefore aligning your marketing and sales efforts can bring these game-changing benefits to your firm since it will clearly define your firm’s strategy for growth, while optimizing every buying cycle that separates your product from the rest. Because of the influx of products that are made available these days, buyers chose a solution provider that delivers ample content aimed at helping them navigate through each stage of the buying cycle.